Corporate Profile
Cebuana Lhuillier Pawnshop is the flagship company of the PJ Lhuillier, Inc. Jean Henri Lhuillier is the current President and CEO of Cebuana Lhuillier, which gives pawnbrokering, money remittance, insurance, bills payment, collections, and e-loading services. He succeeded Ambassador Philippe Jones Lhuillier, the former Philippine Ambassador to Italy. Under PJ Lhuillier, Inc., Cebuana Lhuillier Pawnshop is affiliated with Cebuana Lhuillier Services Corporation (commonly known as Cebuana Pera Padala), Cebuana Lhuillier Insurance Solutions (doing business as Allcare Insurance), Cebuana Lhuillier Bank, Just Jewels, Le Soleil de Boracay, Phiten Philippines, PJ Lhuillier Foundation, Inc., and Palm Rock Residences. Cebuana Lhuillier Insurance Solutions is the proponent behind the Nationwide Search for the Happiest Pinoy 2010 and 2012.
History
Cebuana Lhuillier Pawnshop began with four pawnshop outlets in Metro Manila in the mid-1980s.
In 1968, Henry Lhuillier's son, Philippe Jones Lhuillier went forth and opened the first Lhuillier pawnshop at Libertad Street in Pasay under the trade name Agencia Cebuana. It traces its roots in Cebu, where then French Consul to the Philippines, Henry Lhuillier established his first chain of Agencias in 1935. Throughout the 70’s and 80’s, Philippe Jones Lhuillier opened more agencias in Metro Manila. The company pursued further nationwide expansion in 1987 and adopted the trade name, “Cebuana Lhuillier,” which it still carries to this day.
In 1998, Philippe Jones Lhuillier was appointed the Philippine Ambassador to Italy. Philippe Jones Lhuillier’s son, Jean Henri Lhuillier, took the helm and became Cebuana Lhuillier Pawnshop’s President and Chief Executive Officer in the same year. Jean Henri Lhuillier introduced in Cebuana Lhuillier Pawnshop’s auxiliary services remittance, insurance, bills payment, e-load, and collections service. Cebuana Lhuillier Pawnshop introduced 24K Cebuana Card loyalty program in 2009-2012.
Cebuana Lhuillier Pawnshop began with four pawnshop outlets in Metro Manila in the mid-1980s.
In 1968, Henry Lhuillier's son, Philippe Jones Lhuillier went forth and opened the first Lhuillier pawnshop at Libertad Street in Pasay under the trade name Agencia Cebuana. It traces its roots in Cebu, where then French Consul to the Philippines, Henry Lhuillier established his first chain of Agencias in 1935. Throughout the 70’s and 80’s, Philippe Jones Lhuillier opened more agencias in Metro Manila. The company pursued further nationwide expansion in 1987 and adopted the trade name, “Cebuana Lhuillier,” which it still carries to this day.
In 1998, Philippe Jones Lhuillier was appointed the Philippine Ambassador to Italy. Philippe Jones Lhuillier’s son, Jean Henri Lhuillier, took the helm and became Cebuana Lhuillier Pawnshop’s President and Chief Executive Officer in the same year. Jean Henri Lhuillier introduced in Cebuana Lhuillier Pawnshop’s auxiliary services remittance, insurance, bills payment, e-load, and collections service. Cebuana Lhuillier Pawnshop introduced 24K Cebuana Card loyalty program in 2009-2012.
Corporate Social Responsibility
Cebuana Lhuillier Pawnshop, through its President and CEO Jean Henri Lhuillier, is involved in sports development particularly basketball, softball, and tennis. Cebuana Lhuillier Pawnshop owns a team in the PBA D-League, theCebuana Lhuillier Gems. Jean Henri Lhuillier is the manager of the Philippine Davis Cup Team and is the president of Amateur Softball Association of the Philippines (governed by the International Softball Federation). Cebuana Lhuillier also has its own foundation, the PJ Lhuillier Foundation Inc, which conducts medical missions, relief operations for disaster-stricken areas, and feedings programs. It also has a nationwide scholarship program.
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